Malaysia's telco and technology landscape was changing rapidly, and Maxis as it's #1 mobile operator, had to evolve as well.
Working closely with the CEO and management team, we defined a larger purpose for Maxis – helping people, businesses and the nation always be ahead.
This bold new purpose touched every part of the brand and company, from the way the brand architecture was organized, to an updated visual identity across hundreds of touchpoints, to the way Maxis engages its employees.
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