Parthiban N, Product Designer & Builder.

Driving product and brand outcomes through human-centered design | 10+ years of proven impact across financial services, enterprise, and consulting

Selected Projects

Other projects
UOB Asset Management app

Design system

UI/UX Design

UOB TMRW APP - APAC

UI/UX + Interaction Design

HealthHub - Service Journey Refresh

Design system

service/UI/UX Design

Customer Research

CITI - Customer Journey Playbooks

Design guidelines

Design strategy

CX Mapping

CITI - Customer Acquisition Landing pages

UI/UX + Interaction Design

Design strategy

CX Mapping

AIA - Brand Refresh

Design guidelines

Brand experience

Website design & build

Vivici - Brand Refresh

Design guidelines

Brand experience

Website design & build

About

I'm a product designer with over 10 years of experience working across fintech, government, and consulting. I care most about the work that sits at the intersection of business outcomes and real human needs, the kind of design that makes something genuinely easier, more trustworthy, or more useful for the person on the other end of it. I've worked across platforms and industries, but the through line has always been the same: understand the problem properly before reaching for a solution.

Experience

:: Shift Partners, SG

Director, Creative Technology (UI/UX & AI)

2024 - 2026

Associate Director, Creative Technology (UI/UX & AI)

2021 - 2023

Senior Designer (UI/UX & Brand Experience)

2016 - 2021

:: Lionsbot, SG

Senior User Experience Designer

2023 - 2024

:: BBH - Black Sheep Design, SG

Senior Experience Designer

2020

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