The founders of Omno distribute some of the world’s finest personal care brands to some of Singapore’s coolest hotels and F&B venues. When they decided to create a more sustainable consumer brand they came to us to create the brand strategy, name, identity, packaging and social media design. Guided by the positioning idea of “Everything in Equilibrium” we worked with the team and innovative perfumers, chemists and manufacturers to bring it to life.
Starting with the succinct, calming name Omno, we developed and elegant look and feel for the brand. Starting with a custom wordmark for the core logo, we combined a restrained earthy colour palette with clear typography to create an overall impression of effortless calm and modern sophistication.
